Volkswagen Might Make the Top of the Charts

Volkswagen has a successful history of advertising. As a brand, they are known for creativity and ingenuity when it comes to their marketing strategies and they have carried this torch with them and will continue to do so. Recently, Volkswagen teamed up with Walk Off the Earth, a talented musical group that received some YouTube fame by recording a cover of Gotye’s song, “Somebody That I Used to Know”, while all five members played the same guitar. The end product of this dynamic collaboration was incredibly creative, to say the least.

 The Beetle 3-Track – Gang of Rhythm

The Beetle 3- Track – Gang of Rhythm is the wonderful product of the aforementioned tag team. “3-Track” because it features three completely different flavors. The first genre, called “Playful,” could be described as fun and folky, and it features the artists using a Red 2014 Beetle Convertible to aid in making the light-hearted tunes.  The second portion of the work is titled “Soulful.” Again, a Volkswagen model is featured, though this time it’s a white 2014 Beetle Coupe. Walk Off the Earth sings alongside a full choir giving the general sound a heavier and slower feel, while also offering a wider range of vocals. The final section of the song is termed “Powerful.” Using all electric instruments and the engine power of the reimagined and redesigned Volkswagen Beetle GSR, the music group makes a strong, lyric-free ballad of the original upbeat jam. This video is just one of many examples, in which Volkswagen has issued forth creative ideas that take advertising and marketing to a new level.

The timeless Volkswagen Beetle

The Beetle has proven to be a timeless and well-produced piece of Volkswagen craft, and the 2014 model is no different. The interior design is of course, excellent. It creates a meeting point for high fashion and functional utility, while still offering a plentiful amount of space. The Bug also offers a powerful 2.5-liter turbo R-Line engine, fuel-efficiency and a diesel option.

Street Volkswagen is located in the city of Amarillo, the heart of the Texas Panhandle and is here to help you find the perfect Volkswagen to fit your style! Do not miss any of the great things going on at Street Volkswagen of Amarillo! LIKE US on Facebook and FOLLOW US on Twitter!

#Woofwagen, Is Volkswagen Going to the Dogs?

Recently, Volkswagen UK has decided to target a new audience, those with a passion for furry companions. The newest #woofwagen campaign TV commercial is a minute long of slobbering, running, big, small, smooth and fluffy canines each representing a different VW model. The campaign extends past your typical television advertising, to reach their dog lover audience all over the world, VW had decided to reach out through social media using the #woofwagen to engage with their audience.

So which model/breed fits you best?

VW has taken 19 different breeds and compared them to their current model lineup, some

may surprise, others you may think is a perfect comparison. Per Quezi.com, over 37% of the households in America own a dog, which calculates to just over 43 million homes. The average household has 1.7 (remember it is an average), which means there are over 72 million four-legged, barking family members just in the United States. With many families looking at “Spot” as more of a family member than a pet, having a vehicle that not only reflects their style in canines but also makes traveling with them easier is a realistic idea.

You can see this great “breed lineup” featured on the VW UK website. You can also enjoy the fun commercial VW created below.

Is there a vehicle that fits you and your furry friend?

Of course there is! Here at Street Volkswagen we have the perfect model to match your perfect furry friend. Whether you may have a Golden Retriever and want the same fun and adventure of a Golf Plus or are wanting the always-popular Beetle to match your dreadlock coated Puli, we have what you need. We also have a great selection of used and certified pre-owned models for you to choose from.

Do not miss any of the great things going on at Street Volkswagen of Amarillo! LIKE US on Facebook and FOLLOW US on Twitter!

 

 

Share this:

Saturday! Saturday! Saturday!

Street Volkswagen of Amarillo is proud to be a sponsor of the Amarillo VA Health Care System’s “Welcome Home” event for local soldiers and veterans going on Saturday, November 9. The “Welcome Home” celebration will be held at the VA Hospital in Amarillo at 6010 Amarillo Boulevard West from 11:30 a.m. to 1:30 p.m. The event is free to the public and there will be live music and activities for adults and children as well. Daniel Greg of the Street Volkswagen team will be in charge of a booth where you will have the opportunity to take pictures while “riding” his once professional bull. Daniel uses green screen technology to allow participants to impress their friends and family as they look like they are attempting the “ultimate 8-second ride” on a rodeo bull, virtually! Come out this Saturday to enjoy some fun events and support our local veterans and all members of our U.S. military troops that have fought or are currently fighting for our freedom!